We cover agricultural implements, compact tractors, DIY trailers, professional trailers, boat/livestock trailers, static and touring caravans, wheelbarrows, sack trucks, trolleys, municipal service vehicles, site dumpers, compact and small wheel loaders, FLTs, golf carts, mowers, ATVs/UTVs, and more.

Our broad range targets three OEM segments: Agriculture, Outdoor & Utility and Trailer & Caravan. Each segment has a dedicated European Sales team backed by customer care and marketing resources. Find your contact person here: Contact – KENDA Europe Specialty.

If your specialty application rolls off the highway, we probably have a tire and wheel solution for it. Our philosophy is to simplify your business with reliable solutions for everything in your fleet, garage or portfolio from one, reliable partner.

Yes – through our distributor network. We combine strategic distributor partnerships with our own European distribution set-up to cover and service the aftermarket.

The joint goal for us and our partners is to ensure that KENDA products are available where you need them and when you need them. Learn more here: Aftermarket – KENDA Europe Specialty

KENDA Europe Specialty has its origins as STARCO – a manufacturer and supplier of tire and wheel solutions founded in Denmark in 1961. In 2017, STARCO became part of the KENDA Group and effective June 2024, it was fully incorporated into KENDA Europe as its Specialty business unit.

As KENDA Europe Specialty, we continue to use our unparalleled technical know-how and industry expertise to deliver innovative tire and wheel solutions across Europe. Learn more about our history here: About us – KENDA Europe Specialty.

To cover everything from wheelbarrows to heavy industrial machines, KENDA Europe Specialty runs three product programmes, so you get the right fit, cost, and lead time.

KENDA: All KENDA-branded tires and wheels are designed, engineered, and manufactured by KENDA.
STARCO: STARCO is our own-designed and engineered sub-brand. Production is largely via strategic partners, while we manufacture selected items in-house – including dual-wheel components and puncture-proof tire and wheel solutions.
Strategic sourcing: In selected cases, we source from trusted makers such as Deli, Galaxy, TVS and Deestone to extend range or meet specific specs.

Our product approach is designed to simplify your business with reliable solutions for everything in your fleet, garage, or portfolio from one supplier.

With our own factories located in England, Croatia, and China, KENDA Europe Specialty has specialised manufacturing capabilities within steel wheels, PP wheels and PU tires.

Our European manufacturing set-up is supported by KENDA’s global network of tire and wheel factories in Taiwan, Vietnam, Indonesia, China and the US. Learn more about our manufacturing here: Manufacturing – KENDA Europe Specialty.

Yes. With six European fitting and distribution centres, plus our own European steel wheel and PU/PP complete-wheel manufacturing, we specialise in complete assemblies, simplifying our customers’ supply chains.

Need components only? We also supply tires and wheels separately. Contact the relevant Sales team to learn more. You can find details here: Contact – KENDA Europe Specialty.

We engineer and produce steel wheels varying between 4-inch pressed wheels and customised 54-inch spun wheels.

Whether you need high-volume production or customized small batches, we have the flexibility to meet your requirements with certified OEM quality steel wheels. Our specialized setup allows us to efficiently produce both standard and bespoke steel wheels, ensuring you get exactly what your application demands.

Yes. Our European Technical Centre (KETC) in Germany (est. 2016) brings together 20+ engineers, with additional R&D hubs in Croatia and England close to our manufacturing sites. That proximity speeds up development, tightens quality control, and proves performance in European conditions.

Our European team does research and simulation, design and development, testing and validation and compliance and documentation, closely backed by KENDA’s global R&D network of 250+ specialists in the US and Taiwan. Learn more about our R&D here: Research & Development – KENDA Europe Specialty

Yes. We supply both proven standard products and co-develop bespoke tire, wheel, and complete assembly solutions. Depending on your needs and scope, we can customise many features and specs. Our Sales teams are always ready to start a conversation about how we can best meet your needs. Find your contact person here: Contact – KENDA Europe Specialty.

Our customer care is local, technical, and integrated. With teams across Germany, the UK, Belgium, Poland, Switzerland, Croatia, France, Denmark and Estonia, we offer 360° support from first spec to after-sales.

We coordinate with engineering, quality, and manufacturing to manage orders, enable just-in-time deliveries, and even deliver complete assemblies direct to your OEM line, resolving questions quickly and documenting every step so we keep getting better. Learn more about our customer care here: Customer Care – KENDA Europe Specialty.

We operate six fitting & distribution hubs across Europe in Germany (Winsen), UK (Rugeley), Belgium (Arendonk), Poland (Mielec), Switzerland (Subingen), and Estonia (Tallinn). That way we are close to our customers and can deliver the right products at the right time.

Our network supports just-in-time deliveries for many aftermarket products and direct-to-line complete tire–wheel assemblies for OEMs. We maintain excellent service levels and safety protocols at every site and our hubs in Germany, the UK, and Poland are ISO 9001 certified. Learn more about our distribution sites here: Fitting & Distribution – KENDA Europe Specialty.

We design to ETRTO and the relevant ECE regulations (where applicable), with ISO-certified operations and manufacturing plants. Materials are REACH-compliant and PAH-controlled.

We also stay close to evolving requirements through active participation in industry bodies, including ETRTO, EUWA, ITMA, and (for Trailer & Caravan) TIV, Caravaning Industrie Verband e.V. (CIVD), and NCC, so our products and guidance reflect the latest standards and best practice.

Our approach to sustainability is practical and evidence-led by continuous, concrete steps. Our steel wheel plant in Croatia and our UK PP/PU wheel facility both operate on 100% renewable electricity sources. We track CO₂ annually as part of KENDA Global’s ESG reporting and run lean, digitalised manufacturing processes to cut waste.

When it comes to materials, our PP/PU solutions are sourced, made, and distributed in Europe from partly recycled materials and we continuously work to optimise our use of raw materials like steel. We maintain many ISO-certified operations and prioritise a safe, fair workplace.

We also stay close to evolving requirements through active participation in industry bodies, including ETRTO, EUWA, ITMA, and (for Trailer & Caravan) TIV, Caravaning Industrie Verband e.V. (CIVD), and NCC, so our products and guidance reflect the latest standards and best practice.

You can use our website to browse the Specialty range and see popular patterns and sizes for OEM and aftermarket. OEMs can place orders via their account manager or daily contact person. For our Aftermarket distributors, we currently offer local B2B webshops in Poland, Switzerland, and the United Kingdom, with Belgium and Germany coming soon, making ordering easy and intuitive. Find our webshops here: KENDA Europe Specialty.

We can offer our customers on-site tire and wheel awareness training. Interested? Contact info@kendaeurope.com.

On our website, we provide product knowledge, catalogues, technical information and tire tips. You can also look up your tire label, find our load and speed index chart and learn about how to care for and recycle our products. Find everything in one place: Knowledge – KENDA Europe Specialty.