With unparalleled technical know-how and a dedicated European Technical Centre, we can push the boundaries of mobility and turn your challenges into tires and wheels.
Our technical capabilities enable us to help rethink your tire and wheel solutions in terms of value, functionality, environment and application.
By truly understanding your needs, we strive to add value through rethinking the use of materials.
Our goal is always worry-free solutions with low maintenance and ensured technical and legislative compliance.
At KENDA Europe, your needs drive our innovation.
By having dedicated Research & Development resources in Europe, we can supply you with tried and tested products, tailoured to both your needs and European quality standards and conditions.
Our European Technical Centre (KETC), based in Germany since 2016, brings together more than 20 dedicated engineers who focus on developing and testing solutions that meet European standards, conditions, and preferences.
With additional R&D hubs in Croatia and England—strategically located near our manufacturing sites—you benefit from close collaboration between development, testing, and production. This means faster development cycles, better quality control, and solutions that perform in real-world conditions.
Behind our local experts stands a global KENDA R&D network of 250+ specialists based in the US and Taiwan, giving you access to worldwide expertise combined with local insight.
Advanced computer simulations
(e.g. tire wear, composite structure)
Finite Element Analysis automation tool development
Materials research
(e.g. steel deformation, polyurethane formulation, rubber sustainability)
Tire and wheel design
(including Design Failure Mode and Effect Analysis)
Digital design simulations
(Finite Element Analysis, footprint and aquaplaning predictions, noise and weight optimisation)
Outdoor on-vehicle tests
Indoor laboratory testing
(e.g. Tire footprint analysis, Tire stiffness tests, Wheel Cornering Fatigue tests,
Radial Fatigue testing, Tire Endurance testing)
Legal and technical compliance
(e.g. REACH, sustainability, emmissions and performance requirements)
Technical documentation
(certificates, drawings, tables)
As active members of ETRTO, ITMA, and EUWA, we stay at the forefront of tire and wheel innovation, safety standards, and regulatory developments in Europe. These memberships reflect our commitment to quality, compliance, and collaboration across the industry.
Stay up to date on what is happening around KENDA Europe Specialty and get useful tire and wheel product and maintenance knowledge.
We will update you an average of 4 times per year.
