At KENDA Europe Specialty, we use our 60+ years of experience to help Europe stay ahead with dependable tire and wheel solutions for Outdoor & Utility, Trailer & Caravan, and Agriculture.
But our role doesn’t stop at the product. As a true mobility partner, we combine global manufacturing strength with local R&D, distribution, and support. Our solutions keep you moving today, but it is our commitment that helps you face what’s next.
We strive to understand your needs, so you benefit from solutions that balance performance, cost, quality, and supply – from smallest wheelbarrow or trailer to heavy agricultural implements or industrial machines. Whether for the Aftermarket or OEMs, we use our knowledge to deliver value beyond the wheel or tire.
When you face a challenge, you need more than a product. Backed by our European Technical Centre and industry-leading know-how, we can transform your challenges into high performance tire and wheel solutions. You can rely on us to ensure European quality standards and full compliance, so you can stay focused on your goals.
Wherever your business is heading, we meet you where you are. Our global tire and wheel manufacturing and strong partnerships with other brands give you the flexibility to choose between standard or custom-built solutions, high or low volumes. With distribution centres across Europe and local customer care teams, we strive to give you responsive help and flexible deliveries on your time.
Mobility is our true passion. That is why our goals go beyond keeping you moving here and now. With responsibility as our guiding principle, we are on a journey to shape the future of mobility. Driven by a desire to make a difference, we work to ensure progression and to keep Europe moving on tires and wheels that are fit for life.
KENDA Europe Specialty has its origins as STARCO – a manufacturer and supplier of tire and wheel solutions founded in Denmark in 1961.
In 2017, STARCO became part of the KENDA Group and effective June 2024, it was fully incorporated into KENDA Europe as a Specialty business unit.
As KENDA Europe Specialty, we continue to use our unparalleled technical know-how and industry expertise to deliver innovative tire and wheel solutions across Europe.
KENDA was founded in Taiwan in 1962 and is now one of the world’s leading tire manufacturers operating across Asia, the US and Europe.
Powered by a passion for mobility, we design and manufacture tires for your journey. We continuously work to ensure progression and to keep the world moving on tires and wheels that are fit for life.
With more than 14.000 employees, 8 tire factories, 6 wheel factories, 4 technical centres and a global network of operation and distribution sites, we are proud to be a reliable partner for our customers.
Stay up to date on what is happening around KENDA Europe Specialty and get useful tire and wheel product and maintenance knowledge.
We will update you an average of 4 times per year.
