Strengthening aftermarket activities in Germany, Austria, and Switzerland, KENDA Europe Specialty is improving its regional support and paving the way for future growth.
At The Tire Cologne 2024, KENDA revealed a new Specialty business unit and their vision for building one, strong KENDA brand in Europe. As part of this vision and their ongoing 2025 strategy, KENDA Europe Specialty is taking a major step forward in the DACH region’s aftermarket.
This strategic move is designed to strengthen support for existing distribution partners, fill current market gaps, and make the KENDA product range more accessible across Germany, Austria, and Switzerland.
“With the ‘One KENDA’ approach combining four, strong product areas and a European footprint as our foundation, we are now entering the next phase of delivering on our promise by improving product availability in key markets,” says Christian de Wit, Sales Director of KENDA Europe Specialty.
“This is a natural and strategic development, driven by our commitment to being closer to our customers. In a partnership, being there matters and our goal is to be present, accessible, and supportive toward our customers. Strengthening our presence in the DACH region is about more than logistics; it’s about empowering our distributors and creating the conditions for long-term mutual growth.”
Starting at the end of June 2025, KENDA specialty products including tires for trailers, turf, small industrial and agricultural vehicles, ATV and UTV and forklifts, will be stocked and available at KENDA’s German operations site close to Hamburg. This enables reliable supply directly into the region. The initiative marks a significant milestone in KENDA’s renewed commitment to the DACH market and sets the stage for long-term regional development.
In parallel, KENDA GmbH will evolve over the next year into a central warehouse for KENDA Specialty products in Europe. This development will initially support the DACH region but is set to expand its service reach to additional partners across Europe over time. The warehouse will also hold KENDA Bicycle tires, supporting the continued growth of KENDA Europe Bicycle and providing additional momentum for expanding into new markets.
Additional product lines – such as Powersports – are being evaluated for inclusion in future phases of this expansion, building on the strong foundation established in the Bicycle and Specialty segments.
KENDA Europe Specialty is set to share more details with their partners as June approaches.
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