From June 9-11, KENDA Europe Specialty joined colleagues from across KENDA at The Tire Cologne 2026. The team welcomed customers, partners, and industry professionals from around the world for several days of valuable discussions and networking.
Visitors to KENDA’s stand could explore selected products from the Turf and ATV/UTV range as well as KENDA’s Automotive range with a particular focus on all-season tires and the latest developments for the European market,
The event provided an important opportunity to strengthen existing relationships, meet new customers, and discuss the challenges and opportunities shaping the market. KENDA Europe Specialty was represented by Aftermarket Sales Director for Germany, Andreas Thorborg, who said:
“It was a very successful Tire Cologne with strong international customer engagement and many promising leads. High-quality discussions, great teamwork and a strong joint performance made this event a real success. Thanks to everyone involved for the excellent collaboration!”
The event really highlighted the strength of collaboration across KENDA, with representatives from KENDA Europe, global KENDA colleagues, and KENDA CEO Jimmy Yang all present throughout the exhibition.
Reflecting on the event, Andreas noted that the quality of conversations stood out as one of the key successes of the show. The opportunity to engage directly with customers and partners continues to play an important role in understanding market needs and building long-term partnerships.
KENDA would like to thank everyone who visited the stand and contributed to making The Tire Cologne 2026 a successful event. We look forward to continuing the conversations in the months ahead.
